Build a Better Trade Show Image Week, 2/19-25, is a time to evaluate the effectiveness of your trade show exhibit and materials. Need to update or upgrade your exhibit? Are your collateral materials old and tired? Is your company reaping the maximum benefits from being an exhibitionist?
Nearly three-quarters of the attendees at trade shows say that exhibitors’ information influences their buying decisions, reports the Center for Exhibition Industry Research (CEIR). It’s clear that trade shows offer unique opportunities to boost your business. Here are CEIR’s top reasons to have a presence at tradeshows:
- Increase awareness of your company, products and services.
- Generate leads for potential clients, partners or suppliers.
- Obtain customer feedback.
- Evaluate the competition.
- Distribute samples and promotional items. Consumers are more likely to make a purchase after receiving a promotional product rather than seeing a print ad, TV commercial or online ad.
- Connect with others for joint ventures and licensing agreements, your next business partner could be at a neighboring display.
- Introduce your products/services to untapped markets that you might not have considered but who are attendees.
- Demonstrate new products/services and features and showcase their superiority.
An eye-catching display that attracts traffic is critical to your success. Quinter Design is uniquely positioned to combine your preferences, needs and budget into a display that effectively and creatively represents you. Don’t forget your marketing collateral! Custom-designed brochures, fliers, cards and other collateral distinctively share your message; creating those is one of our strengths. We’re proud to be exhibitionists and can help you put your best image forward as an exhibitionist. Contact us at 301-924-4654 or info@quinterdesign.com.