An effective marketing strategy for your business includes five elements: advertising, publicity, networking, direct marketing and online presence. Add time limitations, budget constraints and personal preferences, and juggling these five balls can be a daunting task.
Don’t drop a ball, each element of your marketing deserves regular attention. The key to mastering this juggling act is balancing your marketing goals with life’s realities.
Tight budget? Focus on free online opportunities to connect with potential clients. Cultivate your LinkedIn connections, update your website and keep your company Facebook page active. Free and low-cost networking events are another way to meet prospects and other professionals.
Shy or uncomfortable at networking events? Emphasize advertising or a direct mail campaign. Both are effective – but more detached – vehicles for attracting clients.
Time crunched? Generate a news release about a recent development at your firm or a reaction to a news event. Wide distribution to online and local media is likely to yield a positive return on that time investment.
Strive toward keeping all those marketing balls in the air. Don’t ignore any just customize your actions to your preferences. Marketing isn’t a one-size-fits-all endeavor. You and your business are unique, and your marketing strategy should be distinctive, too.
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