Gazette of Politics and Business “P&B Top 53”

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I’m excited about attending tonight’s Gazette of Politics and Business gala honoring two of our clients – and 51 other outstanding Maryland businesses. National Office Systems (NOS) and Hillmuth Certified Automotive are among the 2011 P&B Top 53, their rankings will be announced at the event. For several years, the Gazette of Politics and Business… Continue Reading

Practical Creativity

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Photos and illustrations bring vitality and “pop” to any body of text. To maximize the effectiveness of a graphic, it’s important to use the correct file format. From .pdf and .eps to .bmp and .psd, the alphabet soup of file formats is confusing. Here’s a glossary of the most frequently used formats.   Illustrations should… Continue Reading

Tradeshows – They’re Good for YOUR Business

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Nearly three-quarters of the attendees at tradeshows say that exhibitors’ information influences their buying decisions, reports the Center for Exhibition Industry Research (CEIR). It’s clear that tradeshows offer unique opportunities to boost your business. Here are CEIR’s top reasons to have a presence at tradeshows:   Increase awareness of your company, products and services. Generate… Continue Reading

Mastering Your Marketing Juggling Act

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An effective marketing strategy for your business includes five elements: advertising, publicity, networking, direct marketing and online presence. Add time limitations, budget constraints and personal preferences, and juggling these five balls can be a daunting task. Don’t drop a ball, each element of your marketing deserves regular attention. The key to mastering this juggling act… Continue Reading