A busy fall schedule of tradeshows and expos is headed our way, and many business owners and professionals are debating whether the expense and effort of creating a display and participating in an expo generate sufficient returns.
Rather than viewing your tradeshow exhibit as an expense, look at it as an investment. Done creatively and carefully, your tradeshow experience can boost your sales and introduce your firm to new markets.
Nearly three-quarters of the attendees at tradeshows say that exhibitors’ information influences their buying decisions, reports the Center for Exhibition Industry Research (CEIR). It’s clear that tradeshows offer unique opportunities to boost your business. Here are CEIR’s top reasons to have a presence at tradeshows:
- Increase awareness of your company, products and services.
- Generate leads for potential clients, partners or suppliers.
- Obtain customer feedback.
- Evaluate the competition.
- Distribute samples and promotional items. Consumers are more likely to make a purchase after receiving a promotional product rather than seeing a print ad, TV commercial or online ad.
- Connect with others for joint ventures and licensing agreements, your next business partner could be at a neighboring display.
- Introduce your products/services to untapped markets that you might not have considered but who are attendees.
- Demonstrate new products/services and features and showcase their superiority.
An eye-catching display that attracts traffic is critical to your success. It’s a combination of art and science to merge your preferences, needs and budget into a display that effectively and creatively represents you. Cardboard displays and hand-lettered signs don’t make the grade. They convey a miserly amateur, not exactly the perception that you want attendees to take from your exhibit!
Working with a creative graphics and display firm — like Quinter Design — can be the crucial difference between being viewed as an amateur or a savvy professional. We know how to present your information in a manner that’s eye-catching, colorful and works in a large format. Our extensive selection of display units, banner stands and other exhibit devices is unsurpassed.
Add in Quinter Design’s 20 years of outstanding work in printed materials, and you’ve found a great match for all your tradeshow and display needs. We also work with several top-notch promotional product suppliers who can identify a giveaway item that creates a tangible reminder of your company.
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