Create Buzz by Using Early March’s Not-So-Obvious Holidays
Whimsical, obscure + lesser known holidays present wonderful opportunities for businesses to publicize themselves by linking products + services to an observance. A clever news release, Facebook posting or email communication can generate a smile, greater attention to + more client activity for your company. Watch for an update on late March events on Quinter Design’s blog around March 11.
March 4-10: National Words Matter Week, observing the importance of words in conversation, online + in print
Perfect for authors, bloggers, writers, booksellers, educators + printers to offer a limited-time discount, write a special column or hold a “clear English, no jargon” event
March 5: National Cheese Doodle Day
Fitness pros can measure the effects of the ultimate, delicious junk food in laps, reps or minutes of exercise
March 5: Multiple Personality Day
Capitalize on the many hats that you wear or the varied services your company offers
March 6: Michaelangelo’s Birthday, the Renaissance painter, sculptor, architect + poet + a profound influence on Western art
A wonderful observance for artists, poets. booksellers, art galleries + architects; massage therapists + mattress/bedding shops can create a special offer for those with backaches (a tie to Michaelangelo’s painting the ceiling of the Sistine Chapel while lying on his back)
March 7: National Cereal Day
How does your business help other companies or individuals get off to a good start?
March 7: Invention of Monopoly in 1933
A perfect tie-in for real estate pros, financial planners + business wheeler-dealers to toot their horns about their track records, services + accomplishments
March 7: Nametag Day
Wear a nametag all day, it’s always interesting to see others’ responses
March 7: National Be Heard Day, a day for the nation’s 145 million small businesses + entrepreneurs to be heard through their publicity efforts
Identify one aspect of your business that deserves 15 minutes of fame + commit to issuing a news release about your accomplishments
March 9: National Meatball Day
Restaurants, sub + cheese shops, medical professionals + antacid purveyors, take note
March 10: Check Your Batteries Day
Auto service shops, emergency providers + electricians can join Boy Scouts to extol the virtues of being prepared
March 11-17: National Bubble Week
Who doesn’t love bubbles? Have a contest to discover who can blow the largest bubble gum bubble; give away small bottles of bubbles as a promotion
March 11: Johnny Appleseed Day
Landscapers and nursery folks, especially! Hand out apples to clients, staff and friends; hold an apple-eating contest; publicize your company’s conservation or environmentally friendly activities
March 11: Worship of Tools Day
Hammers, wrenches, screwdrivers, drills, shovels, etc., etc. If you use tools in your business, here’s a chance to honor their importance. A perfect opportunity for a hardware store to offer trade-ins, special one-day offers, contest for the oldest tools, etc.
March 12: Organize Your Home Office Day
An opportunity for professional organizers, productivity experts, business coaches + clean freaks to offer tips, promotions and special offers; have a contest for before and after photo; how about a sale on doors to hide the clutter of the home office?
March 13: Anniversary of the Patent on Earmuffs
Who do you know who closes their ears to suggestions? Coaches, counselors, therapists + others with good advice, here’s your chance to list your top ten tips.
March 14: Einstein’s birthday
A celebration of creativity and thinking outside the box. What genius ideas can you boast about or acknowledge in your clients, colleagues and staff?
March 14: Celebration of Pi Day
Construction folks, architects + anyone who uses geometry in their work, please note that this celebration occurs on 3.14; restaurants and bakeries can mark this holiday with special prices on pie.
March 15: Dumbstruck Day
What awesome things do you or your company do to leave your clients dumbstruck?
March 16: Maple Syrup Saturday
A sweet opportunity for any business to promote the products + services that stick to their clients, especially bakeries + restaurants who serve pancakes + tree specialists who harvest syrup from maple trees
March 17: Absolutely Incredible Kid Day
Give certificates, discount coupons or trinkets to all kids who visit or patronize your business; hold a contest with a prize for the most incredible kid in your area; acknowledge teachers, caregivers + family members who contribute to an incredible kid’s character
March 17: Submarine Day
The obvious publicity campaign is special offers at sub + sandwich shops; if you’re a boat aficionado, a Navy vet or if your business offers marine services or products, you can tie your experience to this observance
If you’re not confident or comfortable with your ability to create + distribute materials that promote your firm, contact Quinter Design. Through a new partnership, we now have the latest social marketing tools available to assure widespread circulation. And, we love this stuff.
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