Today’s a good day to think about your last serendipitous end. July 17 is “Wrong Way” Corrigan Day, the anniversary of the 1938 air flight of Douglas Corrigan who mistakenly flew from Brooklyn, NY to Dublin, Ireland. Corrigan was an airplane mechanic and accomplished stunt pilot. He flew from Long Beach, CA to Brooklyn NY… Continue Reading
Cold, Wet Publicity
This week’s “snowquester” in the Washington, D.C. area ran one helluva successful publicity campaign. For days, the broadcast and online media were filled with dire warnings of high winds, wet snow, downed wires and power outages. We heeded the calls to action: stocking up on milk, bread and batteries; unearthing the yard-sale snow blower; and… Continue Reading
15 Days + Ways:
Create Buzz by Using Early March’s Not-So-Obvious Holidays Whimsical, obscure + lesser known holidays present wonderful opportunities for businesses to publicize themselves by linking products + services to an observance. A clever news release, Facebook posting or email communication can generate a smile, greater attention to + more client activity for your company. Watch for… Continue Reading
Good Writing = Great Results
Since fifth grade, writing has been a mainstay in my professional life. It’s a skill that Quinter Design readily shares as part of our efforts to enhance our clients’ profiles. We recently had a revelation about the importance of presenting one’s self in a clearly written, easily read document. My fifth grade teacher, Mrs. Rogers,… Continue Reading
What Does Your Logo Say About Your Brand?
Your company’s brand is a reflection of your corporate culture, mission and attitudes. Your logo is one of many elements in your branding strategy, and it has an important job as the visible representation of your firm. It has to be powerful, compelling, attractive, unique, memorable and easily readable, to name a few. Creating a… Continue Reading
“I Just Want to Testify What Your Love Can Do for Me!”
We all enjoy when someone gives a little love to our professional efforts. It’s nice to be complimented for a job well done. Don’t let those warm fuzzies fade, testimonials are assets to your marketing. Strong, sharply honed comments about your work help your reader/visitor/potential client understand the scope of your offerings. They inject energy… Continue Reading
Graphics Soup
Photos and illustrations bring vitality and “pop” to any body of text. To maximize the effectiveness of a graphic, it’s important to use the correct file format. From .pdf and .eps to .bmp and .psd, the alphabet soup of file formats is confusing. Here’s a glossary of the most frequently used formats. Illustrations should be… Continue Reading
Fundraiser for the National Federation for Children’s Mental Health
Enjoy Greene Turtle in Olney this week + support children’s mental health programs. Present this flier to your server + GTO will donate a portion of your check. Folks from MCF will be there MON + TU nights w/free info, wristbands, color-changing pencils, etc. I’ll be there TU, come say hi! Link to download flier:… Continue Reading
Client of the Week 02/22/2012
Quinter Design’s Client of the Week: Dan Eisenberg, DDS, comprehensive family + cosmetic dentistry that caters to cowards. Here’s an ad we recently created for the practice. From veneers + bleaching to dentures + bonding, Dr. Eisenberg’s patients’ comfort, care + dental health are his top priorities. www.olneydental.com Continue Reading
8 Business Benefits of Being an Exhibitionist
Build a Better Trade Show Image Week, 2/19-25, is a time to evaluate the effectiveness of your trade show exhibit and materials. Need to update or upgrade your exhibit? Are your collateral materials old and tired? Is your company reaping the maximum benefits from being an exhibitionist? Nearly three-quarters of the attendees at trade shows… Continue Reading
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